Sales Partner marketing, channel marketing myths, the biggest marketing impact, social media, hiring marketers, and more.
On today’s episode, I talk with Dean Ara, the owner of the Channel Marketing Agency Total Product Marketing.
Dean is one of the few people I trust to go to when discussing marketing for Channel Sales Partners. He’s a brilliant strategist and challenger, but also a blue-collar “get’er done at any cost” implementor.
In this episode, I talk with Dean about what Sales Partners should look for when hiring a marketing employee or marketing agency.
Small business marketing is an entirely different animal than corporate marketing. Dean “gets it” like very few do. So we talk about where a small business should invest marketing dollars, and where they should not.
We discuss the biggest pitfall that most sales partners today make…their messaging. Dean gives a 1-sentence formula for how Sales Partners can crystallize their message to stand out from the sea of sameness.
We talk about marketing/sales integration, social media myths, google myths, SEO myths, beer drinking super-skills and much more.
(Click the timestamp to jump directly to that point in the episode.)
- Defining Product Marketing
- TPM Approach
- Dean’s Sales Experience
- Hiring the Right Marketer/Agency
- Where a Small Business Should Invest Marketing Dollars
- Drinking a Beer in One Gulp
- Social Media
- How to Crystalize your Company’s Message