Winning with software, partnering with VARs, marketing agencies, snowflakes, and more.
Today’s guest is Brett Harney, co-founder of Corporate Technologies Group.
Once a traditional telecom agent, Brett has pivoted recently, creating a booming niche in Hosted Voice and other cloud-related technologies.
We talk today about Brett’s innovative approach to client consultations where he uses a specific type of software that differentiates CTG from their competitors and currently makes the biggest profitability impact on his business.
Brett is at the forefront when it comes to partnering with VARs. We talk about how he does it, the struggles he faces, and the types of conversations that are beneficial in maintaining a strong Agent-VAR relationship.
And we talk about ROI-based marketing: something that Brett does very well. He utilizes three agencies currently, doing everything from direct response lead generation to educational content marketing, and it’s working.
We also talk about CRM’s, blogging, Snowflake Culture, and much more…